News

Giancarlo Baella joins our firm to lead
the Competition and Antitrust and Intellectual Property practice areas

01 - August - 2024

Hernández & Cía. announces the incorporation of Giancarlo Baella as a new partner at the firm. Giancarlo will lead the Competition and Antitrust and Intellectual Property practice areas.

With more than 15 years of experience in competition law and having participated in several of the most emblematic cases followed before INDECOPI, Giancarlo Baella joins Hernández & Cía., which will now hold 26 partners and more than 100 lawyers.

Giancarlo has extensive experience in advising national and international companies in matters related to antitrust, unfair competition and advertising, consumer protection, elimination of bureaucratic barriers, among others.  His experience also includes providing advice on personal data protection and compliance services in the areas described above.

Juan Luis Hernández, managing partner at the firm stated that “Giancarlo is a professional with extensive experience in competition matters and we know that, under his leadership, we will be able to gain more market share in this practice. In addition, his knowledge in corporate merger control is very important to complement our robust M&A practice area, given the prior control regime in charge of INDECOPI that has been implemented in the country for the last 3 years. We are always looking for excellence and this move goes in that direction“.

Giancarlo adds that "Joining a consolidated firm such as Hernández & Cía. is a challenge that I take on with great enthusiasm and responsibility because it is a clear leader in the Peruvian market and has first class clients who expect sophisticated and timely legal service”.

Previously, Giancarlo was as a senior associate at Payet, Rey, Cauvi, Pérez Abogados (2013 – 2024).  He has also been an associate at Estudio Echecopar and has been part of the Competition Defense Court at INDECOPI.

Giancarlo is ranked in the Competition & Antitrust practice area by the prestigious legal guides, Chambers and Partners and The Legal 500, and joins Hernández & Cía. to lead our Competition and Antitrust and Intellectual Property practice areas.

Education:

  • Master of Laws (LL.M), UC Berkeley.
  • Certified Data Protection Expert, Institute of Audit & IT-Governance.
  • Postgraduate Diploma in Market Law, Universidad de Ciencias Aplicadas.
  • Lawyer, Pontificia Universidad Católica del Perú.

Learn more about Giancarlo Baella: