Hernández & Cía Abogados advised ZX Ventures, the AB Inbev Group´s business accelerator arm, in the acquisition of 100% of the "Barbarian" business, Peruvian leader in craft brewery.
With this acquisition, ZX Ventures has managed to enter the local craft beer market, seeking to triple its brewing production in the coming years, intending to consolidate the Barbarian brand as the most important player locally. Likewise, ZX Ventures will seek to decentralize Lima's business and strengthen Barbarian's international presence.
This transaction also involved, amongo other aspects, the acquisition of both shares and assets, a licensing structure of distinctive signs in favor of sellers and a commercial structure that will enhance the bar and distribution points businesses, forseeing to increase up to 40 within Peru.
ZX Ventures agreed that all the local team linked to "Barbarian" will continue to be part of the structure of the companies, including their founders.